Friday, May 8, 2009

Son of Snarkey Comments

OK, so earlier we heard about the evil Story Inn...

Wait, I think it was the evil anonymous commenter, not the Story Inn that was evil, whatever. The gist of the story was Story's advertising "nearly all" of Indiana wineries were going to be at the Story Wine Fair, while in reality about half were actually there. A correction needs to be made also, this year the Inn charged the wineries $100 each to participate, last year it was free.

The result? Great weather and a tremendous turn out made this years fair a huge success by most reports. "Most" you say? Well, as with all things the comments are both good and bad. Some wineries reported near sell-outs on the sweet wines they'd brought along, others reported very modest sales, although it seemed that was in the dryer wines that sales were less impressive.

One complaint I heard from one winery was Story was selling beer onsite. They do have a bar in the restaurant, but the impression (not fact) was they had an outside place selling beer, more or less in competition with the wineries selling wine. That ticked some people off.

The only complaint I heard from any attendee was, "There was alot of people there!", and that's a hard thing to complain about. The 2009 Story Wine Fair was a success and those who were not happy can choose not to attend next year, winery or wine drinker alike.

I do hope Story will be a bit more truthful in their marketing efforts in 2010, they got a good thing going on and there is no reason to muck it up with such inaccurate advertising, honking off people who should be helping them promote the event.

No comments:

Post a Comment