Friday, June 26, 2009

Summer Time Fun

I was in the winery yesterday and a lady came up and told me how much she enjoyed our wine and the winery and she would be back again and again. I am never sure just how to say “thank you” to comments like that, the two words by themselves seem inadequate. Wine making is a something of a personal thing you share with your customers, our wine is a product we sell, but our philosophy and methods are very personal.

I remember when our first six months in business was wrapping up, we’d had a great beginning and the holiday gift-buying crowd had encouraged us. We were sitting around and talking about what we could do to grow and maintain our sales momentum. I said I was less worried about sales then I was disappointing both repeat and new customers, so many people had said so many nice things about our business and how it was good for the community. I felt we needed to balance these kinds words with actions.

When I suggested regular free events I the winery to our informal “marketing committee”, the discussion turned to how we could leverage these events an maximize wine sales. I said, “No, the free events are our way of saying THANK YOU to our customers.” One of the people there said, “You don’t mind if you sell a little wine too, do you?” Well, of course not, but my response was that was just a side benefit.

So we set up our now familiar rotation of free events. January thru May we offer free in-house seminars on wine related topics, like home winemaking, planning winery vacations, wine basics for beginners, and so on. June through September we would have events to tickle the taste buds. June is the bread baking contest; July we have certain days we offer free samples of gourmet chocolate; August we pair our wine & free cheese samples; and in September, our biggest event, the Cheesecake Festival! Now, we do not offer special events October through December because we are just too busy, but that’s when many new wines are introduced, so its still worth a visit then.

So, I hope you did not miss the bread baking contest on June 27th, but if you did, be sure to watch the website for the dates of our other special events at

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